Overview
Databook curates peer groups for companies to enable meaningful benchmarking and competitive analysis.
Peer groups represent companies with similar:
operational model
industry focus
geographic presence
size
How peer groups are defined
Databook uses two methods to identify competitors.
Method 1: Company-defined competitors
Databook searches company documents such as:
annual reports
quarterly reports
proxy statements
investor presentations
These documents often include a breakdown of companies that the organization identifies as its competitors.
Method 2: Databook proprietary algorithm
If companies do not disclose their competitors, Databook uses a proprietary methodology to identify peers.
This algorithm considers factors including:
operational focus
industry classification
geographic markets
company size
Why this dataset is valuable
High-quality peer groups are an important building block for deriving other insights. For example:
Understanding a company's financial or operational performance relative to competitors
Understanding the strategic priorities a private company (that doesn't publish information about its business) could have based on strategic focus areas of its peers
Update frequency
Peer groups are generated when a company is imported into Databook. They are reviewed and updated periodically depending on factors such as changes to the company's operating focus or business model.