What are technographics?
Technographics prompts help users discover what technologies a company is currently using. These prompts can be difficult to phrase correctly, so configuring them as one-click prompts in DatabookAI Studio helps ensure reliable, high-quality responses.
Example Prompt Types
Here are examples of the different types of technographics prompts you can create:
Technology Category
Helpful for getting an overview of the install base of products in a general category.
Example:
What sales solutions is {{account}} currently investing in?
Technology Subcategory
Narrow the focus to a more specific set of technologies.
Example:
What artificial intelligence & machine learning solutions is {{account}} currently investing in?
Vendor
Understand if a competitor is active in an account.
Example:
What Databricks solutions is {{account}} currently investing in?
Product
Check if a specific tool is used at the account.
Example:
Is {{account}} using Microsoft Teams?
Tips for Technographics Prompts
If your prompt references a technology category, it needs to match Databook’s internal taxonomy.
You can refer to a list of approved categories to ensure your prompt is structured correctly.
If you’re not sure which category to use for a customer’s products, you can reference internal documentation or tools that classify them.
Technology categories
Advertising
Analytics
Collaboration and Productivity
Commerce
Communication
Content Management
Customer Service
Data Management
Design
Emerging Technology
Finance and Operations
Hardware
Human Resources
IT Infrastructure / Management
Industry Specific Software
Marketing
Product Engineering and Development
Sales
Security