What are buyer contacts and contact strategies?
Buyer contact prompts help users identify relevant contacts at a company by filtering based on department, job level, title, and geography. Contact strategies provide further insights as to the most relevant contacts to engage at an account for your solution or use case.
These can be tricky for users to construct manually — configuring them as one-click prompts simplifies the process and improves results.
Example Prompt Types
Contact Details
Return a list of contacts matching specific filters.
Example:
Provide contact details for executives who work at {{account}} in the marketing department; whose job titles refer to ABM or account-based marketing; are director level and above; and are based in North America.
Contact Strategy
Guide users on how to approach a certain buyer group.
Example:
Build me a contact strategy for marketing directors at {{account}} in North America.
Attributes You Can Use in Prompts
Business Function / Department
The following departments are supported:
Finance/Administrative
Human Resources
IT
Legal
Marketing
Operations
Procurement
Engineering/R&D
Sales/CS/Support
All Other
An alternative is to use Databook buying groups instead:
Accounting Buying Group
Administrative Buying Group
Business Development & Strategy Buying Group
Customer Buying Group
Cybersecurity Buying Group
Data & Analytics Buying Group
Digital Transformation Buying Group
Executive Buying Group
Finance Buying Group
Human Resources Buying Group
Information Technology Buying Group
Legal Buying Group
Marketing Buying Group
Operations Buying Group
Product Buying Group
Sales Buying Group
Sustainability Buying Group
Job Level
The following job levels are supported:
Manager
Director
Vice President
C-Level
You can also:
Use terms like “leader” to return VP and C-level contacts
Specify e.g. "director level and above" to get director, VP and C-level contacts
Job Title
You can specify job titles or terms the title should contain.
Example: “contacts with job titles that refer to revenue operations or RevOps”
Geography
You can filter by country or broader region. The following regions are supported
Africa
Asia
Caribbean
Central America
Europe
North America
Oceania
South America