What are technographics?
Technographics prompts help users discover what technologies a company is currently using. These prompts can be difficult to phrase correctly, so configuring them as one-click prompts in DatabookAI Studio helps ensure reliable, high-quality responses.
Example Prompt Types
Here are examples of the different types of technographics prompts you can create:
Technology Category
Helpful for getting an overview of the install base of products in a general category.
Example:
What sales solutions is {{account}} currently investing in?
Technology Subcategory
Narrow the focus to a more specific set of technologies.
Example:
What artificial intelligence & machine learning solutions is {{account}} currently investing in?
Vendor
Understand if a competitor is active in an account.
Example:
What Databricks solutions is {{account}} currently investing in?
Product
Check if a specific tool is used at the account.
Example:
Is {{account}} using Microsoft Teams?
Tips for Technographics Prompts
If your prompt references a technology category or subcategory, it needs to match Databook’s internal taxonomy.
You can refer to an internal list of approved categories and subcategories to ensure your prompt is structured correctly.
If you’re not sure which category to use for a customer’s products, you can reference internal documentation or tools that classify them.
Technology categories
Advertising
Analytics
Collaboration and Productivity
Commerce
Communication
Content Management
Customer Service
Data Management
Design
Emerging Technology
Finance and Operations
Hardware
Human Resources
IT Infrastructure / Management
Industry Specific Software
Marketing
Product Engineering and Development
Sales
Security
Technology subcategories
Ad Exchange
Advertiser Campaign Management
Data Management Platform (DMP)
Other Advertising Software
Publisher Ad Management Software
Video Advertising Platform
Business Intelligence (BI)
Enterprise Performance Management (EPM)
Enterprise Search
Monitoring & Analytics Tool
Other Analytics
Predictive Analytics
Reporting Tool
Web Analytics
Audio and Video Conferencing
Email Software
Other Collaboration and Productivity
Productivity / Office Tool
Team Collaboration and Business IM
E-Commerce Platform (ECP)
Other Commerce
Payment Processing
Point of Sale (POS)
Shopping Cart
Communications Management
Other Communication Tool
VoIP
Content Delivery Network (CDN)
Domain Name Service (DNS)
Enterprise Content Management (ECM)
Mapping and GIS
Online Form Builder
Online Video Platform (OVP)
Other Content Management
Web Content Management System (WCMS)
Web Hosting
Website Builder
Contact Center Solutions
Field Service Management (FSM)
Help Desk
Live Chat
Other Customer Service
API Management
Big Data Processing
Data Archiving, Backup & Recovery
Data Integration
Data Storage
Database
Database Management & Administration
Electronic Data Interchange (EDI)
Electronic Document Management System (EDMS)
Other Data Management
Computer Aided Design (CAD)
Design and Publishing
Multimedia Design
Other Design
Visualization
Artificial Intelligence & Machine Learning
Blockchain
Internet of Things
Other Emerging Technology
Accounting Software
Accounts Payable
Accounts Receivable and Billing
Asset Management
Business Process Management (BPM)
Enterprise Resource Planning (ERP)
Governance, Risk and Compliance (GRC)
Inventory Management
Order Management
Other Finance and Operations
Procurement
Project Management
Supplier Relationship Management (SRM)
Supply Chain Management (SCM)
Travel and Expense Management
Data Storage Hardware
Mainframe Computer
Midrange Computer
Network Hardware
Other Hardware
Personal Computer
Printer and Copier
Server
Case Management
Human Resource Management System (HRMS)
Learning Management System (LMS)
Other Human Resources
Payroll and Benefit Management
Talent Management
Time Tracking
Workforce Management
Application Server
Cloud Infrastructure Management
Disaster Recovery (DR)
Enterprise Mobility Management
IT Operations Management
IT Resource Management
IT Service Management (ITSM)
Infrastructure as a Service (IaaS)
Mobile Device Management
Network Management
Operating System
Other IT Infrastructure / Management
Platform as a Service (PaaS)
Remote Desktop
Server Management
Virtualization
Workflow Automation
Academic/Education Software
Agriculture
Construction Management
Energy, Utilities, Oil and Gas
Engineering Management
Environmental Health and Safety Management
Financial Service and Insurance
Healthcare Management
Hospitality and Food
Legal Management
Life Science / Pharmaceutical
Manufacturing
Media & Entertainment Software
Non Profit
Other Industry Specific Software
Real Estate Management
Transportation and Warehousing
ABM Software
Content Marketing
Customer Data Platform
Demand Generation
Email Marketing
Feedback and Review
Marketing Automation
Marketing Performance Management
Other Marketing
Personalization
Search Engine Optimization (SEO)
Social Media Marketing
Application Development Tool
Configuration Management
Container Orchestration
Continuous Integration and Delivery
Error and Exception Monitoring
Framework and Library
Integrated Development Environment (IDE)
Log Management
Message Queue
Other Product Engineering and Development
Product Lifecycle Management (PLM)
Programming Language
Quality Assurance
Source Code Management
Configure Price Quote
Customer Relationship Management (CRM)
Other Sales
Partner Relationship Management (PRM)
Sales Acceleration
Sales Analytics
Sales Intelligence
Application Security & Testing
Cloud & Cybersecurity
DDoS and Bot Protection
Data Security & Data Loss Prevention (DLP)
Email Security
Endpoint Protection
IT Security
Identity and Access Management (IAM)
Network Security
Other Security
SSL Certificate
Security Information and Event Management (SIEM)
Web Firewall