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DatabookAI Studio Prompt Guide: Technographics

Technographics prompts help users discover what technologies, software or products a company is currently using.

Alex avatar
Written by Alex
Updated over a month ago

What are technographics?

Technographics prompts help users discover what technologies a company is currently using. These prompts can be difficult to phrase correctly, so configuring them as one-click prompts in DatabookAI Studio helps ensure reliable, high-quality responses.


Example Prompt Types

Here are examples of the different types of technographics prompts you can create:

Technology Category

Helpful for getting an overview of the install base of products in a general category.

Example:

What sales solutions is {{account}} currently investing in?

Technology Subcategory

Narrow the focus to a more specific set of technologies.

Example:

What artificial intelligence & machine learning solutions is {{account}} currently investing in?

Vendor

Understand if a competitor is active in an account.

Example:

What Databricks solutions is {{account}} currently investing in?

Product

Check if a specific tool is used at the account.

Example:

Is {{account}} using Microsoft Teams?


Tips for Technographics Prompts

  • If your prompt references a technology category or subcategory, it needs to match Databook’s internal taxonomy.

  • You can refer to an internal list of approved categories and subcategories to ensure your prompt is structured correctly.

  • If you’re not sure which category to use for a customer’s products, you can reference internal documentation or tools that classify them.


Technology categories

Advertising

Analytics

Collaboration and Productivity

Commerce

Communication

Content Management

Customer Service

Data Management

Design

Emerging Technology

Finance and Operations

Hardware

Human Resources

IT Infrastructure / Management

Industry Specific Software

Marketing

Product Engineering and Development

Sales

Security


Technology subcategories

Ad Exchange

Advertiser Campaign Management

Data Management Platform (DMP)

Other Advertising Software

Publisher Ad Management Software

Video Advertising Platform

Business Intelligence (BI)

Enterprise Performance Management (EPM)

Enterprise Search

Monitoring & Analytics Tool

Other Analytics

Predictive Analytics

Reporting Tool

Web Analytics

Audio and Video Conferencing

Email Software

Other Collaboration and Productivity

Productivity / Office Tool

Team Collaboration and Business IM

E-Commerce Platform (ECP)

Other Commerce

Payment Processing

Point of Sale (POS)

Shopping Cart

Communications Management

Other Communication Tool

VoIP

Content Delivery Network (CDN)

Domain Name Service (DNS)

Enterprise Content Management (ECM)

Mapping and GIS

Online Form Builder

Online Video Platform (OVP)

Other Content Management

Web Content Management System (WCMS)

Web Hosting

Website Builder

Contact Center Solutions

Field Service Management (FSM)

Help Desk

Live Chat

Other Customer Service

API Management

Big Data Processing

Data Archiving, Backup & Recovery

Data Integration

Data Storage

Database

Database Management & Administration

Electronic Data Interchange (EDI)

Electronic Document Management System (EDMS)

Other Data Management

Computer Aided Design (CAD)

Design and Publishing

Multimedia Design

Other Design

Visualization

Artificial Intelligence & Machine Learning

Blockchain

Internet of Things

Other Emerging Technology

Accounting Software

Accounts Payable

Accounts Receivable and Billing

Asset Management

Business Process Management (BPM)

Enterprise Resource Planning (ERP)

Governance, Risk and Compliance (GRC)

Inventory Management

Order Management

Other Finance and Operations

Procurement

Project Management

Supplier Relationship Management (SRM)

Supply Chain Management (SCM)

Travel and Expense Management

Data Storage Hardware

Mainframe Computer

Midrange Computer

Network Hardware

Other Hardware

Personal Computer

Printer and Copier

Server

Case Management

Human Resource Management System (HRMS)

Learning Management System (LMS)

Other Human Resources

Payroll and Benefit Management

Talent Management

Time Tracking

Workforce Management

Application Server

Cloud Infrastructure Management

Disaster Recovery (DR)

Enterprise Mobility Management

IT Operations Management

IT Resource Management

IT Service Management (ITSM)

Infrastructure as a Service (IaaS)

Mobile Device Management

Network Management

Operating System

Other IT Infrastructure / Management

Platform as a Service (PaaS)

Remote Desktop

Server Management

Virtualization

Workflow Automation

Academic/Education Software

Agriculture

Construction Management

Energy, Utilities, Oil and Gas

Engineering Management

Environmental Health and Safety Management

Financial Service and Insurance

Healthcare Management

Hospitality and Food

Legal Management

Life Science / Pharmaceutical

Manufacturing

Media & Entertainment Software

Non Profit

Other Industry Specific Software

Real Estate Management

Transportation and Warehousing

ABM Software

Content Marketing

Customer Data Platform

Demand Generation

Email Marketing

Feedback and Review

Marketing Automation

Marketing Performance Management

Other Marketing

Personalization

Search Engine Optimization (SEO)

Social Media Marketing

Application Development Tool

Configuration Management

Container Orchestration

Continuous Integration and Delivery

Error and Exception Monitoring

Framework and Library

Integrated Development Environment (IDE)

Log Management

Message Queue

Other Product Engineering and Development

Product Lifecycle Management (PLM)

Programming Language

Quality Assurance

Source Code Management

Configure Price Quote

Customer Relationship Management (CRM)

Other Sales

Partner Relationship Management (PRM)

Sales Acceleration

Sales Analytics

Sales Intelligence

Application Security & Testing

Cloud & Cybersecurity

DDoS and Bot Protection

Data Security & Data Loss Prevention (DLP)

Email Security

Endpoint Protection

IT Security

Identity and Access Management (IAM)

Network Security

Other Security

SSL Certificate

Security Information and Event Management (SIEM)

Web Firewall


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